My head was all cluttered as I fled the studio. Proposal after proposal was getting rejected. I was flustered and felt betrayed by my “education” especially in historical design. Or more likely I didn’t pay enough attention to historic design. But later I went back to college and studied Art History — hard.
What I learned was that design makes more sense and is much easier to follow and apply knowing the past historic styles. It helps tremendously to know what worked and why.
The lesson learned is ALL design today is rooted in historic styles of the past. How those styles came about is fascinating and very applicable.
I learned to respect classic design to create designs that are powerful and evocative. When you break historic style “rules” you get discordance and disagreement from the viewer.
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